Social Media & Content Growth Partnership
Prepared by RMC — A strategic content system built around your real work, your real jobsites, and your real results.
The Opportunity
American Grading & Hardscapes already has the raw material that performs on social media. The work speaks for itself — active jobsites, heavy equipment, dramatic property transformations, and before-and-after results that stop the scroll.
Visual Content Gold
Active jobsites, heavy equipment in action, and real project transformations create compelling, scroll-stopping content.
Before & After Power
Dramatic site transformations are among the highest-performing content formats in the contractor space.
Local Trust & Authority
Owner insight, team culture, and real project outcomes build the kind of credibility that converts followers into customers.
The opportunity is to take that day-to-day work and build a consistent content system that drives attention, builds trust, and creates inbound business — without adding burden to your crew.
The Goal
Create a professional, consistent, and strategic social media presence that positions American Grading & Hardscapes as the trusted local leader in grading, hardscapes, and outdoor construction.
Showcase Real Projects
Document the actual work being done — grading, retaining walls, drainage, driveways, and hardscape installs.
Build Brand Authority
Consistent, high-quality content establishes American Grading & Hardscapes as the go-to name in the local market.
Drive Inbound Business
Turn platform visibility into real inquiries by reaching homeowners and contractors at the moment they need your services.
Consistent Short-Form Video
A reliable cadence of edited, platform-optimized video content published across Facebook, Instagram, TikTok, and YouTube Shorts.
The Strategy
This is not a basic social media posting package. This is a contractor content growth system — engineered around three core components that work together to create a sustainable, compounding content engine.
Together, these three pillars create a consistent stream of high-quality content without relying on one-off shoots, random posting, or putting additional pressure on your team in the field.
Recommended Partnership
$3,250/mo
This package is built specifically for American Grading & Hardscapes — designed around your job flow, content needs, and growth goals. It combines professional content production, short-form video editing, social media management, and strategic content planning into one turnkey monthly partnership.
2 Production Days
Onsite content capture every month
16–20 Videos
Edited short-form videos delivered monthly
Full Management
Posting, captions, planning & strategy included
What's Included Each Month
Content Production
- 2 onsite content capture days
- Professional video & photo capture
- Drone footage (weather permitting)
- Jobsite progress documentation
- Equipment operation footage
- Project walkthroughs
- Before-and-after content
- Owner-led talking videos
- Team and culture content
Editing & Distribution
- 16–20 edited short-form videos per month
- Strong opening hooks and captions
- Music, pacing, and text overlays
- Branding elements and calls-to-action
- Caption writing for every post
- Social posting and scheduling
- Content calendar planning
- Platform-specific optimization
- Monthly content direction
The Hybrid Content Workflow
The best contractor content isn't always captured during a scheduled shoot. Some of the strongest-performing videos come from real-time, in-the-moment jobsite footage — the kind only your team can capture as it happens.
Internal Field Footage
Your crew submits phone videos, quick progress clips, equipment shots, and before-and-after updates from the field. No special equipment required — just what's in your pocket.
RMC Edits & Publishes
RMC takes that raw internal footage and transforms it into polished, platform-optimized content — increasing your posting frequency between professional production days.
The Result: Authenticity + Polish
Combining real-time field content with professional production gives American Grading & Hardscapes a feed that feels both genuine and credible — the winning combination for contractor brands.
Production Day Structure
Production days are structured to maximize usable content based on travel distance from RMC. Every session is coordinated in advance around active projects, weather conditions, and jobsite availability.
Within 1 Hour Travel
Up to 8-hour production window including up to 1-hour lunch/break. Maximum content capture opportunity with full drone, video, and photo coverage.
1–2 Hours Travel
Up to 6-hour production window including up to 1-hour lunch/break. Full production capability maintained with focused shoot planning.
Beyond 2 Hours Travel
Subject to additional travel fees. Scheduling, scope, and logistics reviewed and confirmed in advance before committing to the date.
Platform Focus & Content Themes
Primary Platforms
Core strategy is focused and manageable, with redistribution built in.
TikTok
YouTube Shorts
Key Content Themes
Every post ties back to a proven content angle that resonates with homeowners and contractors:
- Project transformations & before-and-after results
- Grading work and earthmoving process
- Hardscape installations in progress
- Equipment and jobsite education
- Owner insight and leadership content
- Team culture and behind the scenes
- Problem-solving on real projects
- Local trust and community reputation
What Makes This Different
Most contractor social media falls into one of two traps. This partnership is built to avoid both.
The Problem: No Strategy
Inconsistent phone footage posted randomly with no direction, no editing, and no platform awareness. Looks unprofessional and builds no real audience.
The Problem: No Authenticity
Overly produced commercial content that doesn't feel real. Homeowners and contractors see through it — it doesn't build trust in the local market.
The Solution: Both
American Grading & Hardscapes gets professional production quality, real jobsite authenticity, and consistent execution — the combination that actually grows a contractor brand.
Scope Clarity: What's Not Included
To maintain a focused, high-quality partnership, the following are outside the monthly scope unless added separately. This keeps both teams aligned and ensures deliverables stay on track.
Not Included
- Paid advertising management or ad spend
- Website design or website management
- Long-form YouTube production
- Full commercial video production
- Same-day editing or same-day delivery
- Community, inbox, or comment management
- Raw footage delivery
- Extensive scripting for commercial ads
- Additional production days beyond monthly scope
Can Be Added Separately
Any of the above can be discussed and scoped as add-ons to the base partnership. If American Grading & Hardscapes needs paid ads management, additional production days, or community management down the road, RMC can build a custom addition to the current package.
Recommended Initial Term: 6 Months
A 6-month initial term is recommended because contractor content compounds over time. The first 1–2 months establish the system. Months 3–6 is where growth accelerates.
Month 1–2
Establish workflow, build content library, lock in platform setup, and test initial content themes.
Month 3–4
Increase posting cadence, double down on top-performing content types, and build local platform following.
Month 5–6
Refine the strategy based on real performance data, build brand recognition, and generate consistent inbound visibility.
Content marketing for contractors is not an overnight result — it's a compounding asset. Each month of content builds on the last, growing the library, the audience, and the brand's reputation in the local market.
Monthly Investment Summary
$3,250 / month
📹 2 Production Days
Onsite content capture with professional video, drone, and photography every month
🎬 16–20 Edited Videos
Short-form videos optimized for Reels, TikTok, and Shorts — delivered monthly
📅 Full Social Management
Posting, scheduling, caption writing, content calendar, and platform optimization
🚁 Drone + Hybrid Workflow
Drone footage when conditions allow, plus internal field content integrated into the content pipeline
Recommended initial term: 6 months — giving the strategy enough runway to build, test, and compound.
Next Steps
Ready to move forward? Here's how we get started — from signed agreement to first content publish, the onboarding process is straightforward and built to get momentum quickly.
Finalize Agreement & Onboarding
Review and sign the partnership agreement. Complete the onboarding brief so RMC understands your brand, projects, and priorities.
Set Up Shared Content Workflow
Establish the shared folder or upload system for your team to submit internal field footage easily between production days.
Confirm Platform Access
Grant RMC the necessary access to Facebook, Instagram, TikTok, and YouTube Shorts for posting and scheduling.
Schedule First Two Production Days
Coordinate the first two onsite capture days around your active projects and jobsite schedule.
Build Initial Content Calendar
RMC maps out the first month's content plan, themes, and posting cadence before the first shoot.
Begin Monthly Rollout
Content starts publishing. The system is live and working to build American Grading & Hardscapes' brand every week.
Let's Build Something
American Grading & Hardscapes has the work. RMC has the system. Together, we turn real jobsite results into a brand that grows your business.
Andrew Rosen
RMC
andrew@rmcmktng.com
770-298-7991
Ready to get started? Reach out directly to finalize the agreement and schedule your first production day.
American Grading & Hardscapes